E-mail marketing is a form for direct marketing which the e-mail uses to provide information about products, services, events and so on for potential and current clients and partners. Using It the company saves substantial funds and time in the process of communication.
E-mail marketing is not spam. E-mail marketing is the marketing of permission. Good practice requires previous allowance from the client, that he agrees to receive e-mail massages from the company about offers and topics he/she is interested in.
Different types of forms for e-mail marketing:
- Electronic information bulletins,
- information about promotions,
- greeting cards.
There is an application to the clients and the users and also to the media and for internal corporate communication.
Modern technological platforms, specialized in e-mail marketing provide the opportunity for fast and easy sending of messages to a great number of recipients at the same time, without this action being treated as spam. The main advantage of the professional solutions is the opportunity of personalization of the messages, précised analyze of the delivered, opened and clicked letters.
ABC Design & Communication offers various solutions for e-mail marketing. The main service is iExpress and its unique advantage is that the recipient sees the message exactly the way it was sent.
More about iExpress - www.iexpress.nl
E-mail marketing is efficient, instant, traceable, cheap and eco.